Banahan History
Banahan Communications is a marketing firm that specializes in creating market-driven solutions to address specific healthcare objectives. Using data, information, research, and a proven methodology, Banahan offers strategic business development services to healthcare systems, academic medical centers, hospitals and hospital networks, large physicians’ practices, and industry-related companies.
A pioneer in the field of medical marketing, Banahan Communications started with a single advertising campaign in 1986. Working with a heart surgeon whose volume had dropped off, Banahan set out with the hypothesis that consumers who had seen a physician’s advertisements would contact that physician directly, even for something as complicated and delicate as coronary bypass surgery. And it worked! With the success of that first campaign, an advertising agency was born. Soon, Banahan was doing the advertising for clients like Barrow Neurological Institute, the Arizona Heart Institute, and St. Joe’s Center for Sports Medicine.
As a result of their early successes, Banahan Communications branched out to become a nationally recognized medical marketing firm. Having served over 40 health systems, tThey have created health education campaigns in several languages, produced numerous programmatic marketing series, created and implemented community health initiatives and developed a number of non-traditional marketing techniques, including using wall art inside the hallways of healthcare facilities for educational and marketing purposes. Banahan has consistently helped their clients increase:
- Brand awareness
- Market share
- Revenue
Today, Banahan Communications has expanded its services to include the international marketplace. They continue to be a successful firm by expanding their U.S. clients knowledge and ingenuity to countries around the world. Banahan believes that building relationships, establishing networks, and liaising with healthcare professionals to deliver successful healthcare initiatives requires trust and a compassion to do the right thing.
Banahan Communication, Inc.
Doing things right.